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Have you heard about Sonic Branding?

You might not realise it, but you’ve been hearing sonic branding for years; whether it’s the McDonald’s “I’m Lovin’ It” jingle or the Nokia ringtone that once echoed from millions of pockets. Branding isn’t only about visuals; sound can be just as powerful in shaping…

Being Assertive Without Being Rude

Being Assertive Without Being Rude

Speaking up and standing up for yourself can be quite a challenge for some people. For some, being assertive comes across as aggressive and rude: an approach that is both unhelpful and ineffective. Being assertive is the ability to express your point of view…

Comrades And Career Progression

Comrades And Career Progression

I am running my second, back-to-back, Comrades this year, and as the day draws nearer, I have had the chance to reflect how progressing in your career can be compared to running the Comrades Marathon. Success in both takes time, perseverance, dedication and…

workplace conflict

Dealing With Conflict

Conflict in business is unavoidable. The Business Dictionary defines conflict as friction or opposition resulting from actual or perceived differences or incompatibilities. If you are honest with yourself, you will be able to confess that at some point in your career,…

Coming Up With A Slogan For Your Business

Coming Up With A Slogan For Your Business

In business, a slogan (a catchphrase or small group of words that are combined in a special way to identify a product or company) is as important as the company name. It allows you the opportunity to expand on what your business does. Your slogan should be geared to…

Avoiding the Peter Principal

Avoiding the Peter Principal

Have you ever looked at your superior and wondered: “Why on earth were YOU promoted?” or “How have you not been fired by now?” If you have, take comfort in knowing you’re not alone! Many of us are subjected to bosses that seem in over…

Thinking like a Business Owner

Thinking like a Business Owner

It is an invaluable asset to you, as the employee, the business owner and the business if you think like a business owner. By owning your current position and thinking about the business as a whole, builds your business acumen, puts you in a position where you can…

Why Your Business Needs a Website

Why Your Business Needs a Website

The Internet is an amazing thing for so many reasons, but one of the great things about it is that it has levelled the playing field when it comes to competing with the ‘big boys’ in your industry. No matter how small your business is, if you have a website, it…

The Art of Networking

The Art of Networking

In business, your network is your networth. It is a key element in moving your career forward, and without it you will in effect lose thousands of Rands each year. Research shows that the best jobs are never advertised, and 85% of all jobs are secured through…