by Bonnie Currin | Aug 26, 2024 | Marketing
From global giants to nimble start-ups – if you aim to succeed with a challenger brand strategy, you must be prepared to unleash your inner maverick. Think of it as firing your Raygun: bold, disruptive, and impossible to ignore. On the final weekend of the 2024...
by Bonnie Currin | Jul 8, 2024 | Marketing
During tough economic times, some businesses may be tempted to cut back on their marketing budgets as a cost-saving measure. However, reducing or eliminating marketing efforts during a downturn can actually be counterproductive and potentially harmful to the business...
by Bonnie Currin | Jul 2, 2024 | Marketing
Cities are flooded with billboards, LED screens and signage so we have almost become immune to them. They are not the cheapest marketing tool, so if you choose to use this medium, use these tips to help you make the most of this form of outdoor marketing:...
by Bonnie Currin | Jun 10, 2024 | Marketing
In the dynamic landscape of marketing, product activations have emerged as a powerful tool for brands to connect with consumers in meaningful ways. So, what exactly is a product activation, where can you host them, and what are the benefits of incorporating them into...
by Bonnie Currin | May 23, 2024 | Marketing, Social Media
In today’s digital age, influencers play a pivotal role in shaping consumer behaviour and trends. Their presence spans across various social media platforms, where they leverage their reach and engagement to impact the perceptions and decisions of their...
by Bonnie Currin | Apr 29, 2024 | Marketing
In the vast landscape of marketing and branding, authenticity stands as a beacon of trust and connection. The Springboks, South Africa’s national rugby team, exemplify how a brand can transcend mere athletic prowess to become a symbol of hope, unity, and resilience....
