by Bonnie Currin | Aug 26, 2024 | Marketing
From global giants to nimble start-ups – if you aim to succeed with a challenger brand strategy, you must be prepared to unleash your inner maverick. Think of it as firing your Raygun: bold, disruptive, and impossible to ignore. On the final weekend of the 2024...
by Bonnie Currin | Aug 12, 2024 | Social Media
Threads is like a quiet nook within the bustling Instagram universe—a place where words matter more than flashy visuals. Here’s the lowdown: What Is Threads? Threads is an Instagram companion app with a twist: It’s all about text-based sharing. Imagine a cosy corner...
by Bonnie Currin | Aug 8, 2024 | Women & Children
And honour the incredible strength, resilience, and contributions of women. Being a woman in today’s world is both powerful and delicate. We’re strong, yet we carry a fragility—a vulnerability that binds us together, we have true heart. On August 9th,...
by Bonnie Currin | Jul 8, 2024 | Marketing
During tough economic times, some businesses may be tempted to cut back on their marketing budgets as a cost-saving measure. However, reducing or eliminating marketing efforts during a downturn can actually be counterproductive and potentially harmful to the business...
by Bonnie Currin | Jul 2, 2024 | Marketing
Cities are flooded with billboards, LED screens and signage so we have almost become immune to them. They are not the cheapest marketing tool, so if you choose to use this medium, use these tips to help you make the most of this form of outdoor marketing:...
