The Power of a BHAG

The Power of a BHAG

Every so often, a moment arises that challenges the status quo, not with spreadsheets or strategy decks, but with boldness, belief, and a little bit of cheek. That moment came to me recently when I asked Tiffy; one of our young, passionate social media staff members a...
The Google and Instagram Partnership

The Google and Instagram Partnership

A new development in the social media landscape worth taking note of! Last month, Google began indexing content from business Instagram accounts. This means your Instagram posts can now appear in Google search results, extending your reach far beyond the app itself....
Accelerate Change: A Women’s Day Reflection

Accelerate Change: A Women’s Day Reflection

After more than 15 years in leadership roles within women’s empowerment associations, I find myself revisiting what that term truly means in today’s context. In 2025, with Women’s Day’s theme boldly calling us to “Accelerate Change,” it feels timely to reflect on the...