Have you heard about Sonic Branding?

by Bonnie Currin | Jul 8, 2026 | Advice & Motivation, Marketing

You might not realise it, but you’ve been hearing sonic branding for years; whether it’s the McDonald’s “I’m Lovin’ It” jingle or the Nokia ringtone that once echoed from millions of pockets. Branding isn’t only about visuals; sound can be just as powerful in shaping...

AI in Design – Tool or Trap?

by Bonnie Currin | Jun 29, 2026 | Marketing, Online Digital Marketing

Artificial intelligence has become a powerful ally in the creative industry, offering speed, inspiration, and endless conceptual possibilities. Yet, as more brands lean heavily on AI for design, a worrying trend is emerging: everything is starting to look the same....

Meta One: What We Need to Know

by Bonnie Currin | May 29, 2026 | Online Digital Marketing, Social Media

Meta has officially launched Meta One, a subscription service that marks a major shift in how Facebook, Instagram, and WhatsApp will operate. Instead of relying solely on advertising revenue, Meta is now offering paid tiers that unlock new features, customization...

LinkedIn’s Generational Shift: From B2B Boardrooms to Gen Z Streaks

by Bonnie Currin | May 22, 2026 | Advice & Motivation, Career & Development, Social Media

For years, LinkedIn was the digital home of Generation X and Baby Boomers—a professional networking platform rooted in résumés, B2B connections, and corporate thought leadership. It was the place to announce promotions, share white papers, and celebrate decades of...

What’s the Deal with Audience Retention on Reels

by Bonnie Currin | Apr 17, 2026 | Online Digital Marketing, Social Media

Reels have become the centrepiece of short-form video on both Instagram and Facebook, but keeping viewers engaged remains a challenge. Data shows that audience retention tends to drop off sharply around the 15–20 second mark. Even when creators produce longer clips,...