Current Consulting Sea View Blog


Sea View
Blog

The Power of Product Activations: Engage, Excite, and Elevate Your Brand

In the dynamic landscape of marketing, product activations have emerged as a powerful tool for brands to connect with consumers in meaningful ways. So, what exactly is a product activation, where can you host them, and what are the benefits of incorporating them into...
Marketing Matters: Building an authentic brand

Marketing Matters: Building an authentic brand

In the vast landscape of marketing and branding, authenticity stands as a beacon of trust and connection. The Springboks, South Africa’s national rugby team, exemplify how a brand can transcend mere athletic prowess to become a symbol of hope, unity, and resilience....

Content Generation

Content Generation

Content generation is the name given to the process of creating digital media that is to be deployed to the internet. Anything that is contained on a website / social media platform is called content and includes written text, photographs, videos and audio files....

Reinventing the Stanley Cup

Reinventing the Stanley Cup

Stanley, since 1913, built for life!  A brand with a rich history, recently successfully transformed itself from its traditional image of bush-coloured rugged flasks for outdoor enthusiasts to a trendy global sensation. The turning point came when Stanley’s reusable...

Current Social Media Trends

Current Social Media Trends

Social media is such a powerful marketing tool, but if you don’t keep up with the ever-changing trends and methodology you won't get the desired results.  To assist, we have summarised the status as of Feb 2024: Facebook: 05 billion monthly active users 49% of users...

Blog Writing

Blog Writing

Blog writing is a form of online content creation that involves writing articles or posts on a specific topic or niche, usually for a website or a platform. Blog writing can be a hobby, a side hustle, or a full-time career, depending on your goals, skills, and...