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The Power of a BHAG
Every so often, a moment arises that challenges the status quo, not with spreadsheets or strategy decks, but with boldness, belief, and a little bit of cheek. That moment came to me recently when I asked Tiffy; one of our young, passionate social media staff members a...
The Google and Instagram Partnership
A new development in the social media landscape worth taking note of! Last month, Google began indexing content from business Instagram accounts. This means your Instagram posts can now appear in Google search results, extending your reach far beyond the app itself....
Accelerate Change: A Women’s Day Reflection
After more than 15 years in leadership roles within women’s empowerment associations, I find myself revisiting what that term truly means in today’s context. In 2025, with Women’s Day’s theme boldly calling us to “Accelerate Change,” it feels timely to reflect on the...
Why Regular Brand Audits Are Important
In the ever-evolving world of marketing, your brand is more than a logo or tagline, it’s the emotional handshake your business offers to the world. Yet even the strongest brands can drift off course over time. That’s where a brand audit steps in, not as a once-off...
What Your Font Says Before You Do?
When we think of branding, visuals like colour palettes and logos come to mind, but font choice is the unsung hero of a brand’s voice. Before your message is even read, your font style whispers or shouts what your brand is all about. Let’s explore the subtle (and...
The Power of LSM Classification: Understanding Your Audience
One of the most overlooked aspects of marketing is knowing exactly who you’re talking to. The Living Standards Measure (LSM) is a classification system that helps brands segment their audience based on spending power, lifestyle choices, and access to resources. What...
Colour Psychology
Colour psychology in branding explores how colours evoke specific emotions, influence perceptions, and impact decision-making, ultimately shaping how customers view and interact with brands. We don’t just see colours, we feel them, which makes colour one of the...
Boosting Your Facebook Ads: Understanding Different Objectives
When it comes to advertising on Facebook, choosing the right objective is crucial for the success of your campaign. Facebook offers a variety of boost objectives tailored to different business goals. It can’t always be about how many likes your post gets! Engagement...
Social Media Influencer Categories
Types of Influencers Influencers can be categorized into three main types based on their follower count and engagement level, each offering unique benefits for social media campaigns. Nano-Influencers Nano-influencers have fewer than 1,000 followers. They are often...
Old vs New: What’s Changing on Instagram?
Social media platforms are in a constant state of evolution, and Instagram is no exception. The latest update to its grid format signals another shift that businesses need to adapt to in order to stay relevant and current. Traditionally, Instagram's grid prioritised...