by Bonnie Currin | Jul 8, 2026 | Advice & Motivation, Marketing
You might not realise it, but you’ve been hearing sonic branding for years; whether it’s the McDonald’s “I’m Lovin’ It” jingle or the Nokia ringtone that once echoed from millions of pockets. Branding isn’t only about visuals; sound can be just as powerful in shaping...
by Bonnie Currin | May 22, 2026 | Advice & Motivation, Career & Development, Social Media
For years, LinkedIn was the digital home of Generation X and Baby Boomers—a professional networking platform rooted in résumés, B2B connections, and corporate thought leadership. It was the place to announce promotions, share white papers, and celebrate decades of...
by Bonnie Currin | Jan 7, 2026 | Advice & Motivation, Online Digital Marketing
My husband and I spent New Year’s in the picturesque Hogsback, a mystical, mountain village in the Eastern Cape. The intention was to reset for the year ahead, and rejuvenate creativity. We stayed at 3 Peaks, an off-grid mountain cabin from where we hiked in...
by Bonnie Currin | Sep 4, 2025 | Advice & Motivation, Social Media
Every so often, a moment arises that challenges the status quo, not with spreadsheets or strategy decks, but with boldness, belief, and a little bit of cheek. That moment came to me recently when I asked Tiffy; one of our young, passionate social media staff members a...
by Bonnie Currin | Jul 14, 2025 | Advice & Motivation, Marketing
In the ever-evolving world of marketing, your brand is more than a logo or tagline, it’s the emotional handshake your business offers to the world. Yet even the strongest brands can drift off course over time. That’s where a brand audit steps in, not as a once-off...
by Bonnie Currin | Mar 11, 2024 | Advice & Motivation
In today’s digital age, online fraud and hacking are more prevalent than ever. Cybercriminals constantly devise new tactics to exploit unsuspecting individuals. Please take the time to read about the most common and current online fraud schemes to ensure you don’t get...
