Cities are flooded with billboards, LED screens and signage so we have almost become immune to them. They are not the cheapest marketing tool, so if you choose to use this medium, use these tips to help you make the most of this form of outdoor marketing:
Understanding Your Audience is a key marketing strategy. Marketing success hinges on knowing your audience inside out. Not everyone is your ideal customer. So, step back and ask yourself, “Who are they, what do they look like, what language do they use”
Once you have defined your target audience, t’s time to plan your advertising strategies.
Hit the Road !
Billboards and LED screens are powerful tools for reaching people on the move. Remember, simplicity and relevance are key. Speak directly to the right people, and your message will resonate.
Less Is More: The Art of Minimalistic Advertising
When it comes to billboards, simplicity is key. Consider the following points:
Minimalism: In advertising, minimalism means strategically using less text and graphics. The goal is to convey the entire essence of your brand or message in a single short sentence or basic single image. Less clutter ensures that your billboard captures attention quickly and leaves a lasting impression.
Visual Compelling Graphics: Use bold colours, high-resolution images, and legible fonts. Your message should be clear, concise, and focused on the key benefit or unique selling proposition of your product or service.
Website vs. Phone Number
Choosing between a website and a phone number on your billboard depends on your campaign goals:
Website: If you want to provide more information or engage potential clients online, include your website. Ensure it’s easy to remember and prominently displayed, a website address is much easier to remember than a phone number.
Phone Number: A phone number allows direct interaction. It’s beneficial for businesses that require personal discussions, such as real estate. However, consider the visibility and readability of the phone number, especially for drivers passing by at high speeds.
Optimal Duration for Billboard Advertisements
Billboards typically stay up for at least four weeks, but successful branding campaigns may last several months. Evaluate your campaign goals and choose a duration that aligns with your objectives. Longer exposure enhances brand recognition, while shorter campaigns can be effective for specific promotions.
Choosing the Perfect Location
Selecting the right location significantly impacts your billboard’s effectiveness:
Visibility: Prioritize visibility. Ensure your billboard is front-facing, placed at a readable height, and free from visible obstructions (like trees or buildings).
Traffic Count: Consider the traffic volume in the area. High-traffic locations maximize exposure.
Location: Understand your target audience’s daily patterns and choose locations where they frequent.
Remember, a well-placed billboard can turn heads, generate leads, and boost your brand awareness. Take the time to evaluate these factors, and your billboard will become a powerful marketing asset.