by Bonnie Currin | May 12, 2025 | Marketing, Online Digital Marketing, Social Media
One of the most overlooked aspects of marketing is knowing exactly who you’re talking to. The Living Standards Measure (LSM) is a classification system that helps brands segment their audience based on spending power, lifestyle choices, and access to resources. What...
by Bonnie Currin | Apr 29, 2025 | Marketing, Online Digital Marketing
Colour psychology in branding explores how colours evoke specific emotions, influence perceptions, and impact decision-making, ultimately shaping how customers view and interact with brands. We don’t just see colours, we feel them, which makes colour one of the...
by Bonnie Currin | Apr 23, 2024 | Online Digital Marketing, Social Media
Meta, the parent company of Facebook, has taken significant strides to enhance its AI services across its platform. The latest move involves upgrading its AI chatbot and integrating it into the search bars of its major apps: Facebook, Messenger, Instagram, and...
by Bonnie Currin | Apr 15, 2024 | Online Digital Marketing, Social Media
Content generation is the name given to the process of creating digital media that is to be deployed to the internet. Anything that is contained on a website / social media platform is called content and includes written text, photographs, videos and audio files....
by Bonnie Currin | Feb 5, 2024 | Marketing, Online Digital Marketing
Blog writing is a form of online content creation that involves writing articles or posts on a specific topic or niche, usually for a website or a platform. Blog writing can be a hobby, a side hustle, or a full-time career, depending on your goals, skills, and...
by Bonnie Currin | Jun 13, 2023 | Online Digital Marketing, Social Media
Something SUPER extraordinary was launched in 2016—TikTok. With over 3.5 billion downloads worldwide, TikTok is one of the world’s most popular and growing social media platforms (following Facebook, YouTube, WhatsApp and Instagram). Its use evolves daily, so...
