by Bonnie Currin | May 29, 2026 | Online Digital Marketing, Social Media
Meta has officially launched Meta One, a subscription service that marks a major shift in how Facebook, Instagram, and WhatsApp will operate. Instead of relying solely on advertising revenue, Meta is now offering paid tiers that unlock new features, customization...
by Bonnie Currin | May 22, 2026 | Advice & Motivation, Career & Development, Social Media
For years, LinkedIn was the digital home of Generation X and Baby Boomers—a professional networking platform rooted in résumés, B2B connections, and corporate thought leadership. It was the place to announce promotions, share white papers, and celebrate decades of...
by Bonnie Currin | Apr 17, 2026 | Online Digital Marketing, Social Media
Reels have become the centrepiece of short-form video on both Instagram and Facebook, but keeping viewers engaged remains a challenge. Data shows that audience retention tends to drop off sharply around the 15–20 second mark. Even when creators produce longer clips,...
by Bonnie Currin | Sep 4, 2025 | Advice & Motivation, Social Media
Every so often, a moment arises that challenges the status quo, not with spreadsheets or strategy decks, but with boldness, belief, and a little bit of cheek. That moment came to me recently when I asked Tiffy; one of our young, passionate social media staff members a...
by Bonnie Currin | Aug 19, 2025 | Social Media
A new development in the social media landscape worth taking note of! Last month, Google began indexing content from business Instagram accounts. This means your Instagram posts can now appear in Google search results, extending your reach far beyond the app itself....
by Bonnie Currin | May 12, 2025 | Marketing, Online Digital Marketing, Social Media
One of the most overlooked aspects of marketing is knowing exactly who you’re talking to. The Living Standards Measure (LSM) is a classification system that helps brands segment their audience based on spending power, lifestyle choices, and access to resources. What...
