by Bonnie Currin | Feb 24, 2025 | Social Media
When it comes to advertising on Facebook, choosing the right objective is crucial for the success of your campaign. Facebook offers a variety of boost objectives tailored to different business goals. It can’t always be about how many likes your post gets! Engagement...
by Bonnie Currin | Feb 17, 2025 | Social Media
Types of Influencers Influencers can be categorized into three main types based on their follower count and engagement level, each offering unique benefits for social media campaigns. Nano-Influencers Nano-influencers have fewer than 1,000 followers. They are often...
by Bonnie Currin | Jan 24, 2025 | Social Media
Social media platforms are in a constant state of evolution, and Instagram is no exception. The latest update to its grid format signals another shift that businesses need to adapt to in order to stay relevant and current. Traditionally, Instagram’s grid...
by Bonnie Currin | Oct 8, 2024 | Social Media
In the current digital space, video content has emerged as one of the most engaging and effective ways to connect with audiences on social media. However, creating unique and authentic videos requires significant time, effort, skills and financial investment. As...
by Bonnie Currin | Aug 12, 2024 | Social Media
Threads is like a quiet nook within the bustling Instagram universe—a place where words matter more than flashy visuals. Here’s the lowdown: What Is Threads? Threads is an Instagram companion app with a twist: It’s all about text-based sharing. Imagine a cosy corner...
by Bonnie Currin | May 23, 2024 | Marketing, Social Media
In today’s digital age, influencers play a pivotal role in shaping consumer behaviour and trends. Their presence spans across various social media platforms, where they leverage their reach and engagement to impact the perceptions and decisions of their...
