Social media is such a powerful marketing tool, but if you don’t keep up with the ever-changing trends and methodology you won’t get the desired results. To assist, we have summarised the status as of Feb 2024:
Facebook:
- 05 billion monthly active users
- 49% of users are aged between 25 – 44
- There were 25 350 800 users in SA in 2023 (41.5% of population)
- Most visited social media platform in SA in 2023
- Engaging content includes mentalistic designed posts, authentic photos, lifestyle Images, customer reviews & competitions.
Instagram:
- 4 billion worldwide users
- Nearly 85% of Instagram’s audience is younger than 45
- 15 millionusers in SA (12% of population)
- Video reels continue to dominate user engagement
- Influencer marketing a trend to introduce brand to new audiences and provides fresh, diverse content.
Tik Tok:
- In 2024, it is predicted to hit 900.7 million users
- 18 – 24 makes up 37.3% and 25 – 34 makes up 32.9% of users
- Considered as the fastest growing social media platform
- User Generated Content (UGS) preferred as well as giveaways
- Follow trends and collaborate with Influencers
LinkedIn:
- One billion users in 2023
- 60% of users are between the ages of 25 – 34
- 61 million people search for jobs on the platform every week.
- almost half of the content readers on LinkedIn are managers /decision-makers
- 33% of social media-related quality leads come from LinkedIn for B2B sales