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Have you heard about Sonic Branding?

You might not realise it, but you’ve been hearing sonic branding for years; whether it’s the McDonald’s “I’m Lovin’ It” jingle or the Nokia ringtone that once echoed from millions of pockets. Branding isn’t only about visuals; sound can be just as powerful in shaping…

Taking Initiative

Taking Initiative

The initiative of a father to publish his daughter’s journal provided the world with a first-hand view into the Holocaust. It changed the way the world viewed this historical event. In her diary, Anne Frank says ‘How wonderful it is that nobody need wait a single…

Setting career goals for 2017

Setting career goals for 2017

American businessman, author, and philanthropist, Tony Robbins, says: ‘Setting goals is the first step to turning the invisible into the visible.’ By setting sharp, clearly defined goals for your career, you can: measure your progress motivate yourself take the steps…

Managing Year End Burnout

Managing Year End Burnout

Have you become irritable, impatient or critical of your colleagues or work? Do you lack energy and are being ineffective in the workplace? Are you troubled by unexplained headaches, backaches or other physical complaints? You could be suffering from BURNOUT, which is…

8 Reasons to Focus on Branding

8 Reasons to Focus on Branding

Branding, by Dictionary definition, is the process of using a word or an image to identify a company or its products. But nowadays, branding is so much more than just a logo or graphic element: it is a way of identifying your business, separating your competitors and…

Social Media for Business

Social Media for Business

Social media is a very effective way to make a connection between your business, customers and potential clients. More than that, social media offers the following benefits: Gaining followers/an audience Increasing brand awareness Building relationships Increasing…

Generation C

Generation C, the Digital Natives

You’ve heard of Millennials, right? But have you heard of Generation C, or the Connected Generation? Whether or not you have heard of them, you have definitely seen them: they are that group of people predominantly under the age of 35, who centre their lives around…

lose trust in the workplace

How To Lose Trust In The Workplace

Trust is a key component in creating a harmonious and productive work environment made up of effective professional relationships.  A betrayal of trust, albeit it unintentional, can alienate workers from their colleagues, cause communication barriers and affect…

goal setting

Career and Personal Goal Setting

Success requires proper goal setting and careful planning. The starting point is to have a personal vision for your life. Without a concrete, personal vision, it is impossible to set personal goals. Your personal vision will include your desired career path and…