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Don’t cut your marketing budgets
During tough economic times, some businesses may be tempted to cut back on their marketing budgets as a cost-saving measure. However, reducing or eliminating marketing efforts during a downturn can actually be counterproductive and potentially harmful to the business...
Billboard and LED screen advertising
Cities are flooded with billboards, LED screens and signage so we have almost become immune to them. They are not the cheapest marketing tool, so if you choose to use this medium, use these tips to help you make the most of this form of outdoor marketing:...
The Power of Product Activations: Engage, Excite, and Elevate Your Brand
In the dynamic landscape of marketing, product activations have emerged as a powerful tool for brands to connect with consumers in meaningful ways. So, what exactly is a product activation, where can you host them, and what are the benefits of incorporating them into...
Understanding Influencers: Their Role, Expectations, and Benefits
In today's digital age, influencers play a pivotal role in shaping consumer behaviour and trends. Their presence spans across various social media platforms, where they leverage their reach and engagement to impact the perceptions and decisions of their followers. But...
Marketing Matters: Building an authentic brand
In the vast landscape of marketing and branding, authenticity stands as a beacon of trust and connection. The Springboks, South Africa’s national rugby team, exemplify how a brand can transcend mere athletic prowess to become a symbol of hope, unity, and resilience....
Meta Introduces AI Chatbot in Social Media Search Bars
Meta, the parent company of Facebook, has taken significant strides to enhance its AI services across its platform. The latest move involves upgrading its AI chatbot and integrating it into the search bars of its major apps: Facebook, Messenger, Instagram, and...
Content Generation
Content generation is the name given to the process of creating digital media that is to be deployed to the internet. Anything that is contained on a website / social media platform is called content and includes written text, photographs, videos and audio files....
The Growing Threat of Online Fraud and Hacking
In today’s digital age, online fraud and hacking are more prevalent than ever. Cybercriminals constantly devise new tactics to exploit unsuspecting individuals. Please take the time to read about the most common and current online fraud schemes to ensure you don’t get...
Reinventing the Stanley Cup
Stanley, since 1913, built for life! A brand with a rich history, recently successfully transformed itself from its traditional image of bush-coloured rugged flasks for outdoor enthusiasts to a trendy global sensation. The turning point came when Stanley’s reusable...
Current Social Media Trends
Social media is such a powerful marketing tool, but if you don’t keep up with the ever-changing trends and methodology you won't get the desired results. To assist, we have summarised the status as of Feb 2024: Facebook: 05 billion monthly active users 49% of users...