The key to effective marketing lies entirely on understanding your customer. Not only is it essential to know who they are and what their needs are but you also need to know how you can communicate with them.

Social media has taken the world by surprise and is by far one of the most effective ways of communication. Facebook, Twitter, Instagram and Blogs are easy and effective ways of communicating with majority of clients that have access to internet and mobile phones.

A study carried out; Social Media Marketing Industry Report: How Marketers are Using Social Media to Grow their Businesses, with 880 respondents showed that the full 88% use social media, moreover a whopping 81% admitted to gaining successful business exposure through social media resulting in revenue.

Social media has given marketing experts an entirely different platform to play with. In order to keep with the times and to effectively grow your brand, it is essential for companies to include this medium with other traditional tools in order to encompass a holistic marketing strategy.

Don’t allow your company to become a dinosaur, get tweeting!