The challenges that a pandemic presents with it can be majorly disruptive especially for businesses that have just started out or are in a critical growth phase. Usually, it is at this point that marketing efforts need to be deployed fully for the brand to gain the necessary traction to grow their online visibility especially during these unpredictable times.

A good website is an essential

One of the facets of having a strong online presence includes having a useful and relevant website that customers can navigate through easily and from which they can gain the information they require quickly and with minimal effort; this can be the advantage that sets you apart from your competitors.

Using social media as your ally

Having an active social media presence is also a complimentary online marketing force to be reckoned with. Social media is a way to connect with your customers in a time where human contact is being dramatically minimized. Think of your social media presence as the gateway to increased customer engagement and a foundation that can be used to establish consumer loyalty in preparation for when normality one day resumes.

Implementing best SEO practices

The correct SEO practices need to be in place to ensure that your Google ranking stays competitive. Implementing meta descriptions, sending traffic to your website via social media sites, putting regular new content on your website such as blogs and having an google my business page are all organic strategies to improve your SEO.

Your ability to thrive in uncertain times (when the world has reverted to virtual communication) is dependent on the strength of your online presence. It is therefore wise to maximize your online digital strategy to ensure that your online presence is given the support it needs to grow from strength to strength.