You Get What You Pay For

You Get What You Pay For

From pots to yachts, you get what you pay for. Consumers all around the world know this – if you want quality products you will need to dole out great quantities of cash. In every industry you have different ranges of products from BMWs to Suzuki’s, Nikes to No-names,...
Is the Customer still King?

Is the Customer still King?

In a fast-paced, drive through and instant-online world the days of face-to-face customer relations might be a thing of the past.  Longstanding business relationships are shipwrecked when communication is only facilitated through electronic means.  The old saying of...
Let’s Talk About QR Codes In Marketing

Let’s Talk About QR Codes In Marketing

Let’s start from the beginning – QR stands for ‘Quick Response’. You may have seen them on product packaging, billboards, in restaurants instead of menus, and on business cards. As the name suggests, this type of barcode is a form of quick, contactless...
Different Social Media Platforms

Different Social Media Platforms

The Different Social Media Platform Analogies Twitter Twitter used to be like a water cooler, where one would experience one-sentence opinions. Yet, it seems that now Twitter is more like walking through a crowded room. You catch snippets of conversations and do not...