by Bonnie Currin | May 12, 2025 | Marketing, Online Digital Marketing, Social Media
One of the most overlooked aspects of marketing is knowing exactly who you’re talking to. The Living Standards Measure (LSM) is a classification system that helps brands segment their audience based on spending power, lifestyle choices, and access to resources. What...
by Bonnie Currin | Apr 29, 2025 | Marketing, Online Digital Marketing
Colour psychology in branding explores how colours evoke specific emotions, influence perceptions, and impact decision-making, ultimately shaping how customers view and interact with brands. We don’t just see colours, we feel them, which makes colour one of the...
by Bonnie Currin | Feb 24, 2025 | Social Media
When it comes to advertising on Facebook, choosing the right objective is crucial for the success of your campaign. Facebook offers a variety of boost objectives tailored to different business goals. It can’t always be about how many likes your post gets! Engagement...
by Bonnie Currin | Feb 17, 2025 | Social Media
Types of Influencers Influencers can be categorized into three main types based on their follower count and engagement level, each offering unique benefits for social media campaigns. Nano-Influencers Nano-influencers have fewer than 1,000 followers. They are often...
by Bonnie Currin | Jan 24, 2025 | Social Media
Social media platforms are in a constant state of evolution, and Instagram is no exception. The latest update to its grid format signals another shift that businesses need to adapt to in order to stay relevant and current. Traditionally, Instagram’s grid...
