by Bonnie Currin | Feb 24, 2025 | Social Media
When it comes to advertising on Facebook, choosing the right objective is crucial for the success of your campaign. Facebook offers a variety of boost objectives tailored to different business goals. It can’t always be about how many likes your post gets! Engagement...
by Bonnie Currin | Feb 17, 2025 | Social Media
Types of Influencers Influencers can be categorized into three main types based on their follower count and engagement level, each offering unique benefits for social media campaigns. Nano-Influencers Nano-influencers have fewer than 1,000 followers. They are often...
by Bonnie Currin | Jan 24, 2025 | Social Media
Social media platforms are in a constant state of evolution, and Instagram is no exception. The latest update to its grid format signals another shift that businesses need to adapt to in order to stay relevant and current. Traditionally, Instagram’s grid...
by Bonnie Currin | Jan 13, 2025 | Marketing
As we step into 2025, the marketing landscape continues to evolve at an unprecedented pace. Brands are tasked with not only keeping up with trends but also anticipating shifts in consumer behaviour and preferences. This year, several key themes are emerging, let’s...
by Bonnie Currin | Dec 3, 2024 | Marketing
One of the most effective ways to generate innovative ideas and solutions is through a creative brainstorming session. Here’s how to facilitate a productive brainstorm that will help your team develop a compelling marketing strategy. Set a Clear Objective Before...
