by Bonnie Currin | Sep 4, 2025 | Advice & Motivation, Social Media
Every so often, a moment arises that challenges the status quo, not with spreadsheets or strategy decks, but with boldness, belief, and a little bit of cheek. That moment came to me recently when I asked Tiffy; one of our young, passionate social media staff members a...
by Bonnie Currin | Aug 19, 2025 | Social Media
A new development in the social media landscape worth taking note of! Last month, Google began indexing content from business Instagram accounts. This means your Instagram posts can now appear in Google search results, extending your reach far beyond the app itself....
by Bonnie Currin | Aug 7, 2025 | Women & Children
After more than 15 years in leadership roles within women’s empowerment associations, I find myself revisiting what that term truly means in today’s context. In 2025, with Women’s Day’s theme boldly calling us to “Accelerate Change,” it feels timely to reflect on the...
by Bonnie Currin | Jul 14, 2025 | Advice & Motivation, Marketing
In the ever-evolving world of marketing, your brand is more than a logo or tagline, it’s the emotional handshake your business offers to the world. Yet even the strongest brands can drift off course over time. That’s where a brand audit steps in, not as a once-off...
by Bonnie Currin | Jun 11, 2025 | Marketing
When we think of branding, visuals like colour palettes and logos come to mind, but font choice is the unsung hero of a brand’s voice. Before your message is even read, your font style whispers or shouts what your brand is all about. Let’s explore the subtle (and...
