by Bonnie Currin | Aug 7, 2025 | Women & Children
After more than 15 years in leadership roles within women’s empowerment associations, I find myself revisiting what that term truly means in today’s context. In 2025, with Women’s Day’s theme boldly calling us to “Accelerate Change,” it feels timely to reflect on the...
by Bonnie Currin | Jul 14, 2025 | Advice & Motivation, Marketing
In the ever-evolving world of marketing, your brand is more than a logo or tagline, it’s the emotional handshake your business offers to the world. Yet even the strongest brands can drift off course over time. That’s where a brand audit steps in, not as a once-off...
by Bonnie Currin | Jun 11, 2025 | Marketing
When we think of branding, visuals like colour palettes and logos come to mind, but font choice is the unsung hero of a brand’s voice. Before your message is even read, your font style whispers or shouts what your brand is all about. Let’s explore the subtle (and...
by Bonnie Currin | May 12, 2025 | Marketing, Online Digital Marketing, Social Media
One of the most overlooked aspects of marketing is knowing exactly who you’re talking to. The Living Standards Measure (LSM) is a classification system that helps brands segment their audience based on spending power, lifestyle choices, and access to resources. What...
by Bonnie Currin | Apr 29, 2025 | Marketing, Online Digital Marketing
Colour psychology in branding explores how colours evoke specific emotions, influence perceptions, and impact decision-making, ultimately shaping how customers view and interact with brands. We don’t just see colours, we feel them, which makes colour one of the...
