by Bonnie Currin | Jan 29, 2018 | Marketing
Picture this: Someone stands behind a cardboard box selling lemonade. A passerby sees this, stops, asks questions, gets persuaded and buys the lemonade. A few streets down, the same passerby sees another person standing at a beautifully decorated table also selling...
by Bonnie Currin | Oct 26, 2017 | Marketing
I am so often asked how to successfully brand a business, there are so many ways and strategies to improve and enhance your brand. The main thing with branding is you want your company name to ‘get out there’. You want people to see your business. When people see your...
by Bonnie Currin | Apr 13, 2017 | Marketing
In business, a slogan (a catchphrase or small group of words that are combined in a special way to identify a product or company) is as important as the company name. It allows you the opportunity to expand on what your business does. Your slogan should be geared to...
by Bonnie Currin | Nov 16, 2016 | Marketing
Branding, by Dictionary definition, is the process of using a word or an image to identify a company or its products. But nowadays, branding is so much more than just a logo or graphic element: it is a way of identifying your business, separating your competitors and...
