by Bonnie Currin | May 4, 2020 | Marketing
Creating your own social media content is now easier than ever. With a little bit of creativity, attention to detail and tech savvy skills, you can compile eye-catching posts and work up a following. If you are an SME business owner, a major pro of ‘doing it yourself’...
by Bonnie Currin | Mar 10, 2020 | Marketing
The key to success for every business is having the right brand identity with a competitive advantage. The brand forms the foundation and backbone of any business; it sets the stage for a strong reputation, creates a clear visual identity and communicates essential...
by Bonnie Currin | Feb 19, 2020 | Marketing
You could have an amazing product or service but without smart, creative branding and a powerful tagline, it would be difficult to market. A business needs to stand out, be recognisable and most importantly, needs to be remembered. This can be tough if you are a...
by Bonnie Currin | Feb 19, 2020 | Marketing
You could have an amazing product or service but without smart, creative branding and a powerful tagline, it would be difficult to market. A business needs to stand out, be recognisable and most importantly, needs to be remembered. This can be tough if you are a...
by Bonnie Currin | Aug 21, 2019 | Marketing
The backbone of every company should consist of a clear and transparent set of brand guidelines which serve to communicate a variety of things about your brand. Although the internal and external components of such are not standard across industry, most organisations...
by Bonnie Currin | May 21, 2019 | Marketing
Brand slogans have been used as a marketing tool for a very long time and are short, catchy phrases that aim to highlight your brand image and make it memorable. Effective slogans are those that fuse your business or product promises with consumer perceptions using...
