by Candi Ferreira | Oct 8, 2024 | Social Media
In the current digital space, video content has emerged as one of the most engaging and effective ways to connect with audiences on social media. However, creating unique and authentic videos requires significant time, effort, skills and financial investment. As...
by Bonnie Currin | Aug 12, 2024 | Social Media
Threads is like a quiet nook within the bustling Instagram universe—a place where words matter more than flashy visuals. Here’s the lowdown: What Is Threads? Threads is an Instagram companion app with a twist: It’s all about text-based sharing. Imagine a cosy corner...
by Bonnie Currin | May 23, 2024 | Marketing, Social Media
In today’s digital age, influencers play a pivotal role in shaping consumer behaviour and trends. Their presence spans across various social media platforms, where they leverage their reach and engagement to impact the perceptions and decisions of their...
by Bonnie Currin | Apr 23, 2024 | Online Digital Marketing, Social Media
Meta, the parent company of Facebook, has taken significant strides to enhance its AI services across its platform. The latest move involves upgrading its AI chatbot and integrating it into the search bars of its major apps: Facebook, Messenger, Instagram, and...
by Bonnie Currin | Apr 15, 2024 | Online Digital Marketing, Social Media
Content generation is the name given to the process of creating digital media that is to be deployed to the internet. Anything that is contained on a website / social media platform is called content and includes written text, photographs, videos and audio files....
by Bonnie Currin | Feb 13, 2024 | Social Media
Social media is such a powerful marketing tool, but if you don’t keep up with the ever-changing trends and methodology you won’t get the desired results. To assist, we have summarised the status as of Feb 2024: Facebook: 05 billion monthly active users 49% of...