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The Importance of a Tagline for your Business
You could have an amazing product or service but without smart, creative branding and a powerful tagline, it would be difficult to market. A business needs to stand out, be recognisable and most importantly, needs to be remembered. This can be tough if you are a…
Why I choose to set goals in 2020 and not resolutions
The year 2020 is upon us and so instead of deciding on New Year’s resolutions this year, I have opted to be a goal-setter, and here’s why… A goal is an idea of the future or desired result that a person or a group of people envisions, plans and commits to achieve….
How To Leverage Your Passion To Achieve Success
Have you ever been approached by a salesperson trying to sell you something you don’t really need in an unconvincing, uninspiring way? My guess would be an obvious yes. And yes, there are a select few who are able to convince an Eskimo to buy ice – no discredit meant…
Tips on starting a new business
Deciding to start a new business, whether big or small, can be one of the most exhilarating things you decide to do. Although exciting, it may come with some trepidation and wondering where to begin. Below are a few guidelines that are useful to get you started on…
Are Employer-Employee Loans a Good Idea?
In times of financial difficulty or emergencies, many employees might turn to their employers for a loan. This may seem like a more desirable alternative to interest-loaded bank repayments that have a longer application and approval process. It might even foster some…
Think Week
Life has become one big hurrisome journey. It’s go – time seems to be the first thought I wake up with most mornings. And the world itself seems to echo my sentiment with all the advertisements about on-the-go meals, on- the- go meal replacements, dietary…
What is LinkedIn and How can it benefit your Business
LinkedIn, also known as the professional playground for making connections, is an online resource platform for career and business professionals to network, find potential clients and work partners, build a personal brand as well as gain access to relevant industry…
Seconds Matter
One-hundredth of a second. 0.01. This was the margin of Michael Phelps’ win in the 100m Butterfly race in Beijing in 2008. I recently ran the annual Tony Viljoen Master’s Marathon and missed the time I was aiming for by seconds. Seconds. I have never been more attuned…
What is Search Engine Optimisation (SEO) and how can I improve it?
Technology is at the tips of our fingers, literally, and when used wisely, can offer powerful tools for accomplishing our business goals. One such tool is called Search Engine Optimisation (SEO). In short, SEO is a term given to ‘activity’ that attempts to improve…
The Importance of Brand Guidelines and Corporate Identity for your Business
The backbone of every company should consist of a clear and transparent set of brand guidelines which serve to communicate a variety of things about your brand. Although the internal and external components of such are not standard across industry, most organisations…