Sea View
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What is Search Engine Optimisation (SEO) and how can I improve it?
Technology is at the tips of our fingers, literally, and when used wisely, can offer powerful tools for accomplishing our business goals. One such tool is called Search Engine Optimisation (SEO). In short, SEO is a term given to ‘activity’ that attempts to improve...
The Importance of Brand Guidelines and Corporate Identity for your Business
The backbone of every company should consist of a clear and transparent set of brand guidelines which serve to communicate a variety of things about your brand. Although the internal and external components of such are not standard across industry, most organisations...
Change the game…InstaME
In 2014 I had the privilege of starting a mentorship journey with a Grade 9 student. Almost 6 years later our relationship has continued and while I am able to mentor her through life decisions, she is able to guide me through the challenges of parenting my adolescent...
Anxiety in Children
The statistics show what many of us are already aware of; that the youth of today experience chronic and severe stress, worry, and anxiety and are not equipped with effective coping mechanisms. According to suicide.org, teenage and adolescent suicides have continued...
Family Business Dynamics
Going into business with family often stems from the best intentions, implicit trust and the communal desire for maintaining a sense of security and preservation that comes with being ‘blood’. That being said, every family situation is dynamic and fluid and evolves...
How to create a Slogan for your Business – Marketing Services
Brand slogans have been used as a marketing tool for a very long time and are short, catchy phrases that aim to highlight your brand image and make it memorable. Effective slogans are those that fuse your business or product promises with consumer perceptions using...
How to Properly Represent your Company
When it comes to soundly representing your business, be it your own or employed by one, you want to make sure you are always giving the correct perception of the company. It comes down to the impression you give of your brand during interactions with other working...
Entitlement
‘Entitlement’ has many definitions; the belief that I am exempt from responsibility and am owed special treatment, the belief that I am superior to others and more deserving of certain things and is a form of narcissism that has significant consequences such as...
Things you need to Lose in order to Succeed
Reaching a state of success is a journey; a climb that is lifelong and undulating with unpredictable highs and lows. Many people start off having unrealistic ideals about how their journey will start and grow successful, and soon realise that it’s not all smooth...
Helping Others to Succeed
It’s safe to say that we are all born with an innate feeling of having a purpose in life. The details of that purpose will probably change throughout our lives but will always have a common underlying desire that is a drive to succeed at whatever we do. The pathway to...