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Have you heard about Sonic Branding?

You might not realise it, but you’ve been hearing sonic branding for years; whether it’s the McDonald’s “I’m Lovin’ It” jingle or the Nokia ringtone that once echoed from millions of pockets. Branding isn’t only about visuals; sound can be just as powerful in shaping…

Change the game…InstaME

Change the game…InstaME

In 2014 I had the privilege of starting a mentorship journey with a Grade 9 student. Almost 6 years later our relationship has continued and while I am able to mentor her through life decisions, she is able to guide me through the challenges of parenting my adolescent…

Anxiety in Children

Anxiety in Children

The statistics show what many of us are already aware of; that the youth of today experience chronic and severe stress, worry, and anxiety and are not equipped with effective coping mechanisms. According to suicide.org, teenage and adolescent suicides have continued…

Family Business Dynamics

Family Business Dynamics

Going into business with family often stems from the best intentions, implicit trust and the communal desire for maintaining a sense of security and preservation that comes with being ‘blood’. That being said, every family situation is dynamic and fluid and evolves…

How to Properly Represent your Company

How to Properly Represent your Company

When it comes to soundly representing your business, be it your own or employed by one, you want to make sure you are always giving the correct perception of the company. It comes down to the impression you give of your brand during interactions with other working…

Entitlement

Entitlement

‘Entitlement’ has many definitions; the belief that I am exempt from responsibility and am owed special treatment, the belief that I am superior to others and more deserving of certain things and is a form of narcissism that has significant consequences such as…

Helping Others to Succeed

Helping Others to Succeed

It’s safe to say that we are all born with an innate feeling of having a purpose in life. The details of that purpose will probably change throughout our lives but will always have a common underlying desire that is a drive to succeed at whatever we do. The pathway to…