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Have you heard about Sonic Branding?

You might not realise it, but you’ve been hearing sonic branding for years; whether it’s the McDonald’s “I’m Lovin’ It” jingle or the Nokia ringtone that once echoed from millions of pockets. Branding isn’t only about visuals; sound can be just as powerful in shaping…

The Impact Of Social Media On Work Productivity

The Impact Of Social Media On Work Productivity

The first thing I do when I wake up is check my social media channels. Periodically throughout the day I check my social media channels. The last thing I do before going to bed is check my social media channels. Can you relate? Deny it if you want, but research shows…

Employee Professionalism

Employee Professionalism

We spend a lot of time at work. In fact, our colleagues can become our close friends, and our work desks can become as familiar as home. This familiarity, while it is encouraged in the modern business culture, does not mean that we can act and present ourselves as…

How To Write A Blog Post

How To Write A Blog Post

Every marketer you talk to will say that blogging is so important for your business. They make it sound as though it’s the simplest thing to do – ‘Oh, all you need to do is write a post 300 words or more, weekly or bi-weekly’. This really is the perfect case of…

likeagirl

Like A Girl

My 9-year-old daughter; Alyx, along with the rest of her grade, was asked to perform an oral on a Hero or a Heroine. Out of interest, I asked the Grade Head to make a note of the number girls that selected a heroine to talk about. Can you believe that only 45% of the…

Becoming A Preferred Employer

Becoming A Preferred Employer

As you may know, we recently ran a social media competition where we asked our Facebook followers for a topic they wanted advice on. Last week I wrote a blog on our first topic: Sexual Harassment in the workplace .  Another topic we received from Kim van der Linden;…

Building Your Personal Brand

Building Your Personal Brand

Personal branding refers to the practice of marketing yourself and your career as a brand. Your personal brand, therefore, is how you appear to the world. The aim of personal branding, then, is to build your name and your brand so that people know who you are;…