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Reflecting on the Significance of Empowerment
Is women empowerment still a necessary topic? Absolutely! Women’s empowerment will always be an essential topic as long as inequality remains. Equality and empowerment form the foundation of a peaceful, healthy, and sustainable world. Maybe a better way of…
TikTok is not a town hall meeting of dancing kids
Something SUPER extraordinary was launched in 2016—TikTok. With over 3.5 billion downloads worldwide, TikTok is one of the world’s most popular and growing social media platforms (following Facebook, YouTube, WhatsApp and Instagram). Its use evolves daily, so…
Leveraging Social Media Trends to Amplify Your Marketing Strategy
In today’s digital landscape, social media has become an integral part of our daily lives. With millions of active users and an ever-evolving nature, social media platforms offer a plethora of opportunities for businesses to engage with their target audience. One…
Using your ‘Prime’ strategy to capture your market
Instant Attention + Instant Interest + Instant Demand = Prime Hydration Drinks flying off shelves in supermarkets Sounds too good to be true, right? But that’s exactly what Prime achieved with their brilliant marketing strategies. They created a global sensation…
Importance of Colour in your Branding
When it comes to branding, a logo is often the first point of contact a customer has with a business. A well-designed logo can instantly convey a brand’s personality, values, and message. And one crucial aspect of logo design that plays a significant role in this…
Humans Rights and Social Media in South Africa
With 21st March being Human Rights day in our country, the theme for 2023 is, “ Consolidating and Sustaining Human Rights Culture into the Future ”. We have BASIC RIGHTS from the day we are born, therefore they cannot be denied or removed from us. These rights are…
Empathy-centric design customer service
With our digital world growing at a furious pace, many changes are occurring, and we are literally forced to “adapt or die”! We are in an age where we don’t encounter our customers/clients in real-time, face-to-face interactions, as often as we did before the digital…
Marketing Tips for Small Business
Branding is everywhere. The power of branding surrounds you in both subtle and obvious ways, which also makes it an extremely powerful psychological tool; it can stir feelings and evoke emotions in people. Large, successful companies have become well-known and popular…
10 Marketing Trends for 2023
Predicted trends for 2023 include content visualisation, customer experience and employee engagement. What we define as “marketing” is becoming broader and ever-changing. Focus on compatible customer experiences Personalised and bespoke experiences are what customers…
Brand Strategy, Marketing Campaigns and Digital Marketing
Building a relationship and winning favour within the market, referred to as Brand Strategy , is a crucial part of a business plan. This is how you create awareness and loyalty, within your target market. The goal is to have your products/services become memorable, in…