by Bonnie Currin | Apr 17, 2026 | Online Digital Marketing, Social Media
Reels have become the centrepiece of short-form video on both Instagram and Facebook, but keeping viewers engaged remains a challenge. Data shows that audience retention tends to drop off sharply around the 15–20 second mark. Even when creators produce longer clips,...
by Bonnie Currin | Apr 8, 2026 | Marketing
Brands are discovering that the way forward often lies in looking back. Consumers, overwhelmed by the constant hum of digital noise and the endless stream of AI‑generated content, are craving something deeper: comfort, familiarity, and genuine emotional connection....
by Bonnie Currin | Jan 7, 2026 | Advice & Motivation, Online Digital Marketing
My husband and I spent New Year’s in the picturesque Hogsback, a mystical, mountain village in the Eastern Cape. The intention was to reset for the year ahead, and rejuvenate creativity. We stayed at 3 Peaks, an off-grid mountain cabin from where we hiked in...
by Bonnie Currin | Oct 27, 2025 | Marketing
In the world of creative campaigns, magic doesn’t happen in isolation. It’s born in the space between where client vision meets agency expertise, and where trust becomes the soil for bold ideas to grow. A successful partnership between a creative agency and a client...
by Bonnie Currin | Sep 4, 2025 | Advice & Motivation, Social Media
Every so often, a moment arises that challenges the status quo, not with spreadsheets or strategy decks, but with boldness, belief, and a little bit of cheek. That moment came to me recently when I asked Tiffy; one of our young, passionate social media staff members a...
