by Bonnie Currin | Jan 11, 2023 | Marketing
Branding is everywhere. The power of branding surrounds you in both subtle and obvious ways, which also makes it an extremely powerful psychological tool; it can stir feelings and evoke emotions in people. Large, successful companies have become well-known and popular...
by Bonnie Currin | Dec 12, 2022 | Marketing
Predicted trends for 2023 include content visualisation, customer experience and employee engagement. What we define as “marketing” is becoming broader and ever-changing. Focus on compatible customer experiences Personalised and bespoke experiences are what customers...
by Bonnie Currin | Nov 21, 2022 | Online Digital Marketing
Building a relationship and winning favour within the market, referred to as Brand Strategy, is a crucial part of a business plan. This is how you create awareness and loyalty, within your target market. The goal is to have your products/services become memorable, in...
by Bonnie Currin | Nov 7, 2022 | Social Media
FACEBOOK TERMINOLOGY Term Definition Engagement Engagement is any action someone takes to engage on your Facebook Page or one of your posts. e.g. likes, comments, shares, views, reactions & clicks. Reach Reach is the number of people who saw any content from your...
by Bonnie Currin | Sep 13, 2022 | Online Digital Marketing
WhatsApp is one of the world’s most popular messaging apps for approximately 1.6 billion users, with more than 65 billion messages being sent on a daily basis. It is a simple, convenient way for people to communicate: engage in private chats, send and receive...
