by Bonnie Currin | May 3, 2023 | Marketing
When it comes to branding, a logo is often the first point of contact a customer has with a business. A well-designed logo can instantly convey a brand’s personality, values, and message. And one crucial aspect of logo design that plays a significant role in...
by Bonnie Currin | Mar 10, 2023 | Marketing
With our digital world growing at a furious pace, many changes are occurring, and we are literally forced to “adapt or die”! We are in an age where we don’t encounter our customers/clients in real-time, face-to-face interactions, as often as we did before the digital...
by Bonnie Currin | Jan 11, 2023 | Marketing
Branding is everywhere. The power of branding surrounds you in both subtle and obvious ways, which also makes it an extremely powerful psychological tool; it can stir feelings and evoke emotions in people. Large, successful companies have become well-known and popular...
by Bonnie Currin | Dec 12, 2022 | Marketing
Predicted trends for 2023 include content visualisation, customer experience and employee engagement. What we define as “marketing” is becoming broader and ever-changing. Focus on compatible customer experiences Personalised and bespoke experiences are what customers...
by Bonnie Currin | Nov 21, 2022 | Online Digital Marketing
Building a relationship and winning favour within the market, referred to as Brand Strategy, is a crucial part of a business plan. This is how you create awareness and loyalty, within your target market. The goal is to have your products/services become memorable, in...
