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The 2020 E-Commerce Boom
March 2020 saw a complete shutdown of the South African economy in efforts to contain the spread of the Corona Virus. During this lockdown period came a change in consumer behaviour which can be seen by a surge in e-commerce transactions as shoppers choose to go…
Challenges faced by Women Working from Home during COVID-19
The nationwide lockdown in South Africa has been exceptionally tough, emotionally and financially, on individuals and families across the country. This unprecedented time has called upon the need for adaptation and, in line with such, a general shift to still get…
Benefits of outsourcing your Marketing
If you are a business owner then you know how tough it is to not just maintain every area of the business, but to keep it thriving. Most of our businesses blossom because we are passionate about something and are skilled in those areas, so we think, ‘how can this not…
The Importance of using Quality Imagery for Marketing
Creating your own social media content is now easier than ever. With a little bit of creativity, attention to detail and tech savvy skills, you can compile eye-catching posts and work up a following. If you are an SME business owner, a major pro of ‘doing it yourself’…
Paying Wages during Lockdown: A Legal vs Moral Perspective
A contentious topic at the moment is whether employers are required to, or should pay their domestic workers during lockdown, especially considering the latest extension until the end of April. ‘No work – No pay’ seems to be regarded, in general, as an acceptable…
The Upside of a 21 Day National Lockdown
South Africa, like many other countries, is currently in lockdown as the population has been ordered to #stayathome for 21 days to attempt to #flattenthecurve of the COVID-19 pandemic. These are interesting and rather unusual times that we are living in and the effect…
Productivity During The Coronavirus Era
There has been a lot of online publicity on the virus and together with social media, the effect comes with pros and cons. This is a powerful tool to rally the masses to come together (or in this case, stay further away). We will also have to rely on online solutions…
Stay Motivated
It seems to be the hot topic of discussion across the world, the novel coronavirus, also referred to as COVID-19. First discovered in a small town of Wuhan, China in December 2019, this flu-like virus has since spread far and wide, creating a flurry of panic and fear,…
The Pros & Cons of Rebranding
The key to success for every business is having the right brand identity with a competitive advantage. The brand forms the foundation and backbone of any business; it sets the stage for a strong reputation, creates a clear visual identity and communicates essential…
The Importance of a Tagline for your Business
You could have an amazing product or service but without smart, creative branding and a powerful tagline, it would be difficult to market. A business needs to stand out, be recognisable and most importantly, needs to be remembered. This can be tough if you are a…