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Content Generation
Content generation is the name given to the process of creating digital media that is to be deployed to the internet. Anything that is contained on a website / social media platform is called content and includes written text, photographs, videos and audio files....
The Growing Threat of Online Fraud and Hacking
In today’s digital age, online fraud and hacking are more prevalent than ever. Cybercriminals constantly devise new tactics to exploit unsuspecting individuals. Please take the time to read about the most common and current online fraud schemes to ensure you don’t get...
Reinventing the Stanley Cup
Stanley, since 1913, built for life! A brand with a rich history, recently successfully transformed itself from its traditional image of bush-coloured rugged flasks for outdoor enthusiasts to a trendy global sensation. The turning point came when Stanley’s reusable...
Current Social Media Trends
Social media is such a powerful marketing tool, but if you don’t keep up with the ever-changing trends and methodology you won't get the desired results. To assist, we have summarised the status as of Feb 2024: Facebook: 05 billion monthly active users 49% of users...
Blog Writing
Blog writing is a form of online content creation that involves writing articles or posts on a specific topic or niche, usually for a website or a platform. Blog writing can be a hobby, a side hustle, or a full-time career, depending on your goals, skills, and...
How to boost your marketing career with personal development
Marketing is one of the most dynamic and exciting fields to work in, but it also requires constant learning and improvement. As a marketer, you have to keep up with the latest trends, technologies, and best practices in the industry, as well as the changing needs and...
The Importance of a Brand Refresh: Keeping Your Business Relevant and Engaging
In the ever-evolving landscape of business, staying relevant and appealing to your audience is crucial. One powerful tool at your disposal is a brand refresh. Let’s delve into why a brand refresh matters and how it can benefit your business. Brands are not static...
Building Brand Equity
Building Brand Equity: The Cornerstone of Business Success In the world of business, the term "brand equity" is often thrown around, but what exactly does it mean, and why is it so crucial to a company's success? Brand equity represents the intangible value that a...
Checkers’ Winning Marketing Strategies through the World Cup
The Rugby World Cup 2023 brought thrilling moments to fans worldwide, but one unexpected star emerged from South Africa – Checkers. The retailer seized every marketing opportunity to assert its position as a leader in the retail industry and enhance brand awareness....
Unlocking Success: The Power of Networking as a Marketing Strategy
In the dynamic world of business, where competition is fierce and change is constant, building meaningful connections can be the secret ingredient that propels your company to new heights. Networking, though often perceived as confined to formal business settings, is...