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Have you heard about Sonic Branding?

You might not realise it, but you’ve been hearing sonic branding for years; whether it’s the McDonald’s “I’m Lovin’ It” jingle or the Nokia ringtone that once echoed from millions of pockets. Branding isn’t only about visuals; sound can be just as powerful in shaping…

Work-Life Balance

Work-Life Balance

Love and work are said to be the cornerstones of being human and both are very important for happiness. Yet juggling the demands of each can be difficult. Do you allocate sufficient time to exercise, relaxation, family, friends, self, spirituality, career development?…

Personal Branding

Personal Branding

In a talent war environment it is essential to create a brand for you, to focus on personal branding, in other words, create Brand You. Personal branding is about personal differentiation, ensuring that one stands out, including in the workplace. It is important to…

Social Marketing

Social Marketing

The key to effective marketing lies entirely on understanding your customer. Not only is it essential to know who they are and what their needs are but you also need to know how you can communicate with them. Social media has taken the world by surprise and is by far…

Internet Use

Employee Internet Use

As internet use on the job escalates, so has monitoring by traditional corporate bosses fearful that surfing will erode productivity. Computing has made it possible to boost productivity in the office, but has also opened the door to greater temptations for abuse…

Change

Coping With Change

Not all of us react to change the same way, some people, especially the millennial generation actively seek and embrace change, seeing it as an opportunity and exciting. These people tend to experience less stress when change does occur, however the majority of people…

burnout

Burnout Busting Strategies

Burnout will not only reduce your productivity at work but, if left unchecked, could eventually threaten your job, your relationships and even your health, and honestly is it worth it? If constant stress has you feeling physically, mentally and emotionally exhausted,…