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Have you heard about Sonic Branding?

You might not realise it, but you’ve been hearing sonic branding for years; whether it’s the McDonald’s “I’m Lovin’ It” jingle or the Nokia ringtone that once echoed from millions of pockets. Branding isn’t only about visuals; sound can be just as powerful in shaping…

Do I Need A Brand Refresh in 2022?

Do I Need A Brand Refresh in 2022?

A new year often brings a sense of excitement and sometimes a breath of newness. ‘ What are your goals for the new year?‘ is often a go-to question when thinking about the year ahead or when networking within your industry. Furthermore, this might be a…

#YouCanSitWithUs

#YouCanSitWithUs

The Current Crew thrives on participating in campaigns that align themselves with our values and culture. Now, more than ever, we need new ways of being inclusive.  In various ways, we have all been forced to disconnect from each other over the varying lockdown…

“Monks” – Symbol of Hope

“Monks” – Symbol of Hope

I am Monks. I am a forty-something, out-of-the-ordinary soft toy. I am not an orphan. In fact, I am loved and cherished by my owner.  I have been her faithful companion for more than four decades now – since that very first day I got to cheer her up in her hospital…

My National Learning Journey

My National Learning Journey

You have probably heard the quote “Good, better, best. Never let it rest. ‘Til your good is better and your better is best.” I am one of those people who want to pay attention and learn new things.  That was why I decided to embark on a National Learning…

Successful Collaboration in Business

Successful Collaboration in Business

Are We Willing to Continuously Learn from Others? I was recently forced into a collaborative partnership through a marketing project that had various stakeholders responsible for various elements of the project.  Normally an arrangement I really enjoy, as I use the…

Soul Food Hour

Soul Food Hour

Find The Gap For You and Stay Motivated! As we draw close to the 2-year mark of COVID19 life, let us take a moment to pause and breathe. Our bodies have been through a great deal. They have experienced fear and stress and have tried to stay safe in a global pandemic….

The real Women’s Day

The real Women’s Day

Women, This Is Not A Day of Rest ‘Wathint’ abafazi, wathint’ imbokodo’. These words were sung by more than 20 000 protesting women in 1956. Translated to English, they mean ‘You Strike a Woman, You Strike a Rock’. The context in which these words were spoken marks a…