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Have you heard about Sonic Branding?

You might not realise it, but you’ve been hearing sonic branding for years; whether it’s the McDonald’s “I’m Lovin’ It” jingle or the Nokia ringtone that once echoed from millions of pockets. Branding isn’t only about visuals; sound can be just as powerful in shaping…

Our Stained-Glass Windows

Our Stained-Glass Windows

As we begin this year’s Women’s Month, most of us do so feeling battered and maybe even despondent. The COVID-19 pandemic has dominated our lives in so many ways. Some of us have lost loved ones, are unemployed, and have had to put dreams or opportunities on hold or…

What It Means to Be Brand Proud

What It Means to Be Brand Proud

While building a brand sounds simple in theory, building a brand you are proud of can make the journey towards building your legacy that much more satisfying. The process is twofold – not only is your brand the distinguishing factor that sets your business apart from…

Setting Goals That Become A Lifestyle

Setting Goals That Become A Lifestyle

In December a friend contacted me about a friend of hers that was planning a long-distance open swim along the East London coastline and was looking to connect with local open water swimmers to get intel on the coastline and possibly a boat and crew to assist her in…

Top Tips to Start 2021 on a Good Note

Top Tips to Start 2021 on a Good Note

The start of this new year hasn’t been as smooth sailing for most of us as we would have wanted it to be nor could we have expected it to be, in light of current events. If you have particularly battled to ring in the New Year with optimism, you may require some…