by Bonnie Currin | Mar 10, 2023 | Marketing
With our digital world growing at a furious pace, many changes are occurring, and we are literally forced to “adapt or die”! We are in an age where we don’t encounter our customers/clients in real-time, face-to-face interactions, as often as we did before the digital...
by Bonnie Currin | Jan 11, 2023 | Marketing
Branding is everywhere. The power of branding surrounds you in both subtle and obvious ways, which also makes it an extremely powerful psychological tool; it can stir feelings and evoke emotions in people. Large, successful companies have become well-known and popular...
by Bonnie Currin | Dec 12, 2022 | Marketing
Predicted trends for 2023 include content visualisation, customer experience and employee engagement. What we define as “marketing” is becoming broader and ever-changing. Focus on compatible customer experiences Personalised and bespoke experiences are what customers...
by Bonnie Currin | May 23, 2022 | Marketing
In a fast-paced, drive through and instant-online world the days of face-to-face customer relations might be a thing of the past. Longstanding business relationships are shipwrecked when communication is only facilitated through electronic means. The old saying of...
by Bonnie Currin | May 9, 2022 | Marketing
Let’s start from the beginning – QR stands for ‘Quick Response’. You may have seen them on product packaging, billboards, in restaurants instead of menus, and on business cards. As the name suggests, this type of barcode is a form of quick, contactless...
by Bonnie Currin | Jan 20, 2022 | Marketing
A new year often brings a sense of excitement and sometimes a breath of newness. ‘What are your goals for the new year?’ is often a go-to question when thinking about the year ahead or when networking within your industry. Furthermore, this might be a good...
