by Bonnie Currin | Nov 18, 2021 | Marketing
The Current Crew thrives on participating in campaigns that align themselves with our values and culture. Now, more than ever, we need new ways of being inclusive. In various ways, we have all been forced to disconnect from each other over the varying lockdown...
by Bonnie Currin | Sep 30, 2021 | Marketing
Are We Willing to Continuously Learn from Others? I was recently forced into a collaborative partnership through a marketing project that had various stakeholders responsible for various elements of the project. Normally an arrangement I really enjoy, as I use the...
by Bonnie Currin | May 20, 2021 | Marketing
I was recently introduced to the concept of being ‘Cancelled’ by my teenage daughter. After being called a ‘Carol’ (a name given by Gen Z for a Baby Boomer) for not knowing about the risk of being cancelled online, I was even more devastated by the description of the...
by Bonnie Currin | Jan 12, 2021 | Marketing
The challenges that a pandemic presents with it can be majorly disruptive especially for businesses that have just started out or are in a critical growth phase. Usually, it is at this point that marketing efforts need to be deployed fully for the brand to gain the...
by Bonnie Currin | Jul 27, 2020 | Marketing
It’s our 5th anniversary this year! Time flies when you’re running a business (and having fun of course). This has been a dream of mine and a business close to my heart. Our vision remains aligned with the love we have for the ocean; its fluidity, flexibility and...
by Bonnie Currin | May 11, 2020 | Marketing
If you are a business owner then you know how tough it is to not just maintain every area of the business, but to keep it thriving. Most of our businesses blossom because we are passionate about something and are skilled in those areas, so we think, ‘how can this not...
