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Have you heard about Sonic Branding?

You might not realise it, but you’ve been hearing sonic branding for years; whether it’s the McDonald’s “I’m Lovin’ It” jingle or the Nokia ringtone that once echoed from millions of pockets. Branding isn’t only about visuals; sound can be just as powerful in shaping…

Social Media Terminology

Social Media Terminology

FACEBOOK TERMINOLOGY Term Definition  Engagement Engagement is any action someone takes to engage on your Facebook Page or one of your posts. e.g. likes, comments, shares, views, reactions & clicks. Reach Reach is the number of people who saw any content from your…

WhatsApp Law

WhatsApp Law

WhatsApp is one of the world’s most popular messaging apps for approximately 1.6 billion users, with more than 65 billion messages being sent on a daily basis. It is a simple, convenient way for people to communicate:  engage in private chats, send and receive…

Women Extraordinaire

Women Extraordinaire

Llamas. Butterflies. Deers. Your crown shines bright. Your long neck, paper wings and sleek antlers represent who you are. What you are becoming. What you can be.   Find your voice. In your creativity. In your passion. In your curiosity. Jade, you still writing…

Find Your Inner Circle

Find Your Inner Circle

Think of all the fabulous women that have crossed your life’s path. From as far back as you can remember. How they have influenced you and helped you along, merely by being present, or by specific input into your life?  I encourage you to nurture these relationships….

Graphic Design Is A Great Career Choice

Graphic Design Is A Great Career Choice

The future is about preparing for disruption. We need creative thinkers to find solutions to problems we are not aware of yet. Graphic Designers are more than just technical creatives, their training and experience helps them think out of the box, finding creative and…

You Get What You Pay For

You Get What You Pay For

From pots to yachts, you get what you pay for. Consumers all around the world know this – if you want quality products you will need to dole out great quantities of cash. In every industry you have different ranges of products from BMWs to Suzuki’s, Nikes to No-names,…

Is the Customer still King?

Is the Customer still King?

In a fast-paced, drive through and instant-online world the days of face-to-face customer relations might be a thing of the past.  Longstanding business relationships are shipwrecked when communication is only facilitated through electronic means.  The old saying of…

Let’s Talk About QR Codes In Marketing

Let’s Talk About QR Codes In Marketing

Let’s start from the beginning – QR stands for ‘Quick Response’. You may have seen them on product packaging, billboards, in restaurants instead of menus, and on business cards. As the name suggests, this type of barcode is a form of quick, contactless…

You Cannot Cheat Life

You Cannot Cheat Life

It’s a cliché, but it resonates – the journey to success is long and hard. We all have our journeys, and our dreams look different. We all work towards a common goal, earning our stripes! The beautiful part about all of this is that we can and should learn from…

Different Social Media Platforms

Different Social Media Platforms

The Different Social Media Platform Analogies Twitter Twitter used to be like a water cooler, where one would experience one-sentence opinions. Yet, it seems that now Twitter is more like walking through a crowded room. You catch snippets of conversations and do not…