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10 Marketing Trends for 2023
Predicted trends for 2023 include content visualisation, customer experience and employee engagement. What we define as “marketing” is becoming broader and ever-changing. Focus on compatible customer experiences Personalised and bespoke experiences are what customers...
Brand Strategy, Marketing Campaigns and Digital Marketing
Building a relationship and winning favour within the market, referred to as Brand Strategy, is a crucial part of a business plan. This is how you create awareness and loyalty, within your target market. The goal is to have your products/services become memorable, in...
Social Media Terminology
FACEBOOK TERMINOLOGY Term Definition Engagement Engagement is any action someone takes to engage on your Facebook Page or one of your posts. e.g. likes, comments, shares, views, reactions & clicks. Reach Reach is the number of people who saw any content from your...
WhatsApp Law
WhatsApp is one of the world’s most popular messaging apps for approximately 1.6 billion users, with more than 65 billion messages being sent on a daily basis. It is a simple, convenient way for people to communicate: engage in private chats, send and receive...
Women Extraordinaire
Llamas. Butterflies. Deers. Your crown shines bright. Your long neck, paper wings and sleek antlers represent who you are. What you are becoming. What you can be. Find your voice. In your creativity. In your passion. In your curiosity. Jade, you still writing...
Find Your Inner Circle
Think of all the fabulous women that have crossed your life’s path. From as far back as you can remember. How they have influenced you and helped you along, merely by being present, or by specific input into your life? I encourage you to nurture these relationships....
Graphic Design Is A Great Career Choice
The future is about preparing for disruption. We need creative thinkers to find solutions to problems we are not aware of yet. Graphic Designers are more than just technical creatives, their training and experience helps them think out of the box, finding creative and...
You Get What You Pay For
From pots to yachts, you get what you pay for. Consumers all around the world know this – if you want quality products you will need to dole out great quantities of cash. In every industry you have different ranges of products from BMWs to Suzuki’s, Nikes to No-names,...
Is the Customer still King?
In a fast-paced, drive through and instant-online world the days of face-to-face customer relations might be a thing of the past. Longstanding business relationships are shipwrecked when communication is only facilitated through electronic means. The old saying of...
Let’s Talk About QR Codes In Marketing
Let’s start from the beginning - QR stands for ‘Quick Response’. You may have seen them on product packaging, billboards, in restaurants instead of menus, and on business cards. As the name suggests, this type of barcode is a form of quick, contactless technology that...